EmpireEMCO together with FR&PARTNERS has brought the “one-finger” scrolling gesture to cosmetics. They say they wanted to hand this ordinary gesture over to the most popular accessory used by “ordinary women”—the lipstick.
The supplier says that Roxanne is the first stick with the innovative “scrolling” system: patented, tested and studied to improve the product’s use and its application. Thanks to this innovative patent, the consumer uses Roxanne with one hand only, by “scrolling” the thumb on the scroll wheel on the side of the pack. Roxanne is not only a lipstick—it is available in three different shapes: Triangular, Square and Rectangular, with variable angles and tips all developed to use and enhance formulas which need specifics and accurate applications. Therefore, it is also suitable for concealers, highlighters and more.
Roxanne can be produced in any injection color and can be decorated with various technologies such as metallization, UV spray, silk screening printing and hot stamping.
Luxe Pack New York Booth No: C107
Luxe Pack New York
Empire Emco Introduces New Gesture for Lipstick
Roxanne stick uses a ‘one-finger’ scrolling gesture
